Case Study · 2025–2026
FilingPilot
A premium compliance and business-registration platform built and shipped from scratch.
Website design & development
01 — Problem
Business registration and compliance in India is a paperwork maze most first-time founders navigate badly, once, and never want to think about again.
02 — Context
The startup had real compliance expertise but no product to put it in front of people. The opportunity was to turn that knowledge into something that felt less like a filing office and more like software.
03 — Discovery
The positioning was set early — before a single screen was designed — which made every later product decision faster and sharper.
04 — Hypothesis
A premium, software-grade interface with clear lead capture would convert better for a compliance service than the document-heavy, form-first sites competitors default to.
05 — Solution
A website built iteratively in Antigravity on a Supabase backend: a premium compliance-focused UI, a mega menu that maps the full range of filing services, Supabase-backed lead capture, and a direct WhatsApp redirect so a warm lead never has to wait for an email reply.
06 — Product Thinking
Compliance is a trust business before it's a features business — the product decisions that mattered most were about looking credible fast and getting a human into the conversation quickly, not about adding more self-serve steps.
07 — Execution
Shipped iteratively rather than as one big launch — the site, lead flow, and WhatsApp handoff were each built and refined in passes using Antigravity paired with Supabase for the data layer.
08 — Outcome
Live and operating, with the website serving as the primary conversion surface — compliance expertise treated as a differentiator rather than a generic service listing.
09 — Learnings
Positioning done early made every later design decision faster — teams that skip that step end up re-litigating 'what are we' inside every design review.